11th Pangborn Sensory Science Syposium, 23-27 August 2015, Gothenburg, Sweden

Scientific Committee/Speaker

Professor Larry Lockshin, University of South Australia, Australia

Dr. Larry LockshinLarry Lockshin is Professor of Wine Marketing and Head of the School of Marketing at the University of South Australia.  He has a PhD from Ohio State University in Marketing and an MSc from Cornell University in Viticulture. Prof. Lockshin has spent more than 20 years working with the wine industry, first as a viticulturist and now as a marketing academic and consultant.

He has published over 100 academic articles and over 250 trade articles on wine marketing.

His research interests are consumer choice behaviour for wine including how extrinsic and intrinsic factors interact.  He is currently working on: modelling of consumer choice for wine based on simulated shopping experiments and large panel data sets, packaging and retail influences on choice, and wine consumer behaviour in China.

http://people.unisa.edu.au/Larry.Lockshin

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Food Quality and Preference

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