11th Pangborn Sensory Science Syposium, 23-27 August 2015, Gothenburg, Sweden

Speaker

Dr Dag Piper, Head of Sensory & Consumer Science, MARS, Germany

Dr. Dag PiperGlobal Head of Consumer Technical Insights @ MARS Petcare
Inspired by market trends and consumer behaviour, I love exploring fresh ideas and seeking out new opportunities to deliver consumer driven innovation. Working with colleagues to generate and deliver value-added propositions to the market place has underpinned the last ten years of my career.

Working with partners from academic, design and business worlds – I find ideas and inspiration in the ordinary AND the extraordinary. Building on a foundation of Sensory Insights and Consumer Research, the opportunity to explore and understand trends, analyse consumer meaning and drive motivations never loses its appeal. Working at the front end of innovation I bring new social media approaches to consumer exploration and trend analysis.Inspired by fresh ideas and challenges, I always enjoy connecting with like-minded professionals and fellow explorers!

Topic : Sensory Recall: Forgotten sensory cues in the context of culture and media in our daily live

@bugdag

Website : www.mars.com

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Organised by

Elsevier

Supporting Journal

Food Quality and Preference

Sponsors/Exhibitors

ACCE
ACCE
Campden
City of Gothenburg
Compusense

Eye-question
Fizz
Flavoractiv

Haystack
IFF
ipsos

isi

Institute for Sensory research

Leatherhead

MMR

new food

Noldus

Nordic Taste & Flavour Centre

P&G

PPL Insights

Q Research

Red Jade

SAM

sensonics
Sensenova
SIK
SIK
SensoStat

Takasago
The Aboslut Company
Tragon
Opinions
Opinions
Twitter hashtag