11th Pangborn Sensory Science Syposium, 23-27 August 2015, Gothenburg, Sweden

Speaker

Dr Michael Siegrist, Consumer and Behavior ETH, Zurich, Switzerland

Michael Siegrist Michael Siegrist has been Professor of Consumer Behavior at ETH Zurich since 2007. He studied psychology, economics and mass communication at the University of Zurich. He wrote his dissertation at the University of Zurich. During 1997-1998 he worked as a Project Manager in marketing research. During 1998-2000 he was a visiting researcher at Western Washington University, WA, USA. He returned back to the University of Zurich, and worked as a senior researcher. The research focus of Professor Siegrist is on risk perception, risk communication, and the acceptance of new technologies. He is especially interested in food and consumer behavior.

Topic : Food Choice and Consumer Behaviour

Website :  http://www.cb.ethz.ch/people/person-detail.html?persid=107129

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Organised by

Elsevier

Supporting Journal

Food Quality and Preference

Sponsors/Exhibitors

ACCE
ACCE
Campden
City of Gothenburg
Compusense

Eye-question
Fizz
Flavoractiv

Haystack
IFF
ipsos

isi

Institute for Sensory research

Leatherhead

MMR

new food

Noldus

Nordic Taste & Flavour Centre

P&G

PPL Insights

Q Research

Red Jade

SAM

sensonics
Sensenova
SIK
SIK
SensoStat

Takasago
The Aboslut Company
Tragon
Opinions
Opinions
Twitter hashtag