11th Pangborn Sensory Science Syposium, 23-27 August 2015, Gothenburg, Sweden

Exhibitor and Sponsor

HaystackHaystack

We love finding the insights that turn into gold

is a major international market- and consumer research company, based in Belgium (HQ), The Netherlands and Dubai with a global reach via partnerships all over the world.

With reality-driven and science-based sensory & marketing research, we reveal what consumers really want. We turn insights into tangible recommendations to help you create superior products and brands, and unique shopping experiences.

Our key-domains:

  • Product: Develop, launch or maintain successful products. From generating winning ideas, creating concepts and screening products that support the concept, to actually testing the products themselves.
  • Sensory: Evaluate products by expert panels and/ or non-expert consumers to understand how products are perceived, and to make them meet customer expectations.
  • Shopper: Find ways to activate shoppers to buy your product, all along the path to purchase. Who shops for what? Where and when do they shop? How and why do they make the decision to buy?

Next to traditional research methods we also specialize in implicit measurement where we use neuro, eye-tracking, observation-techniques and other methods to find the answer to your questions.

Join us @ booth n°8
Visit us @ www.haystack-international.com

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Organised by

Elsevier

Supporting Journal

Food Quality and Preference

Sponsors/Exhibitors

ACCE
ACCE
Campden
City of Gothenburg
Compusense

Eye-question
Fizz
Flavoractiv

Haystack
IFF
ipsos

isi

Institute for Sensory research

Leatherhead

MMR

new food

Noldus

Nordic Taste & Flavour Centre

P&G

PPL Insights

Q Research

Red Jade

SAM

sensonics
Sensenova
SIK
SIK
SensoStat

Takasago
The Aboslut Company
Tragon
Opinions
Opinions
Twitter hashtag